From Our Brains to Yours
February 11th, 2009
Returning to social media: is it worth it?
A few weeks back, I navel-gazed a bit on the value of social media for outreach vs. edutainment. I argued that it could be a force for good, but only if it’s done well and deliberately, driving toward a specific outcome.
Care2, one of the largest lists of progressive activists on the internet, has gone and built a tool to evaluate the ROI of social media for non-profits, along with well-thought strategic questions that should be considered alongside ROI. It’s a complicated tool, but ultimately elegant and useful. We’ll be giving it a go for our clients in short order. Take a whirl yourself at their nonprofit blog: Is It Worth It? An ROI Calculator for Social Network Campaigns.
-Shayna