From Our Brains to Yours
April 27th, 2009
Presentation: Strategy for Communications
This morning I gave a presentation at the NACCDO/PAN Marketing Conference on strategy for communications: what it is, how to diagnose if you’ve got it, and what do to to be more strategic. It’s a fantastic group of talented folks – the Communications Directors, Marketing Managers, and Public Affairs professionals at the nation’s cancer centers – and I enjoyed the opportunity. My slides from the presentation are posted below: