From Our Brains to Yours
Use Those Phones
It’s Thursday… so it’s time for Three Things!
As we head into the second half of 2009 and budget season for many of our clients, we’re working more than ever on devising, testing, evaluating, and ultimately implementing options for cost-effectively mobilizing advocates.
While email alerts can take you part of the way, odds are you have a [...]
Four great posts from around the web
Welcome back from the holiday. We got so caught up in work (and excitement for the long weekend) at the end of last week that we forgot to bring you Three Things on Thursday. Our sincerest apologies and don’t worry, they’ll return this Thursday.
To kick off the unofficial summer season, I thought I would highlight [...]
A relationship with an excel file?
e.politics has posted a six part series on the lessons from the Obama campaign. I highly recommend reading all six posts, but last week’s missive was particularly insightful: “Learning from Obama’s Financial Steamroller: How to Raise Money Online.”
The article includes a long list of basic principles, and a few really struck a chord:
“Email activism is [...]
Encourage users to share your content
It’s Thursday, so it must be time for three things. This week, we have three tips for encouraging your users to share your content online.
At it’s core, Web 2.0 is just technology giving us more tools to share content and be social. Where articles used to be clipped from newspapers or magazines and passed around [...]
Nice emails – have we won yet?
So you’ve got an email list 200,000 names big and every time you send an email to your list you generate 25,000 emails to Members of Congress from across the country. Over the year, you generate more than 1,000,000 emails and 10,000 calls to the Hill.
Is your advocacy program successful?
Well, your activity levels are certainly [...]
Engagement? But I’m Already Married!
Today, we’re continuing to beat the “engagement” drum. This week: Three Things to think about BEFORE spending organizational time, talent, and/or treasure on social networking tools.
1. Be clear about what “engagement” means to your organization. Is it as simple as clickthrough in your emails or number of fans on your organization’s Facebook page? Or is [...]
Organizations Don’t Have Friends
A couple of weeks ago the Washington Post set off another kerfuffle among online communications devotees (we like our kerfuffles, evidently – the infamous newsletter kerfuffle is just now dying down) when it published an article on the disappointing fundraising numbers turned in by Facebook Causes. It turns out that it’s not as simple as [...]