From Our Brains to Yours
Engaging Major Donors, Online?
When most of us think about our online donors, we think about small or mid-level donations. The type of donor that is gradually transitioning from direct mail to email. What we don’t usually think about is our major donors – the individuals who make very large contributions that help the organization build new programs or [...]
Website Redesign – Don’t Do These Things
This week we’re not adding things to your to do list, but offering up a few items to remove: Three Things NOT to do when redesigning or reworking your website:
1) Don’t let the technology lead. We’ve written before about the difference between tools and strategies: the fact that your tech team can build it [...]
New Versus Old
We all know people who are either enamored with the new tool or enamored with the idea of doing something new and different. They avoid doing the slower, older, more conventional approach that has demonstrated its success over time. They want to be seen as new and forward thinking, they want to make a splash.
But [...]
Organizational Change for Decision-Making
For this week’s Three Things, we’re shifting gears a bit to the process of transitioning a communications team, government relationship team, or even an entire organization to a data-driven approach to decision-making.
In our client work over the years we’ve seen many of the brilliant, motivated, dedicated people we get to work with struggle with how [...]
Why say it just once when you can say it twice, or thrice
OK – I just wanted to use the word thrice in the title. But my question still remains – why say things just once when you can say them more than once?
When trying to activate donors, members, or activists to take action, asking only once leaves a lot of potential “actions” on the table. Most [...]
Social Media Fundraising – the Who, not What
With the huge growth in social media, individuals and organizations have increasingly looked to social networking sites as the next opportunity to find new sources for fundraising. Many are disappointed when the Facebook (or other network) pages their organization sets up doesn’t yield stellar results, even when pushed very hard. Sally Heaven over at Connections [...]