From Our Brains to Yours
August 10th, 2009
Not to beat a dead horse
Seth Godin reinforces the point that tactics (tools and plans) are not strategies, points we’ve made here and here.
Godin said it well:
“In my experience, people get obsessed about tactical detail before they embrace a strategy… and as a result, when a tactic fails, they begin to question the strategy that they never really embraced in the first place.”
Shiny new things (tools, tactics, and plans) are great. But you’ll never know how successful they are until you can articulate specifically where you are and where you want them to take you. Obsess over the destination until you know its where you really want to go. Then decide the best way to get there.
-Stephen