Comments on: Should You Start an E-Newsletter? http://www.englin.net/2009/11/three-things-should-you-start-an-e-newsletter/#utm_source=feed&utm_medium=feed&utm_campaign=feed Fri, 02 Jul 2010 18:42:40 -0700 http://wordpress.org/?v=2.8 hourly 1 By: Shayna http://www.englin.net/2009/11/three-things-should-you-start-an-e-newsletter/comment-page-1/#comment-590 Shayna Thu, 12 Nov 2009 20:43:03 +0000 http://www.englin.net/?p=1009#comment-590 Thanks for the comment, Margot! The data on effective times for e-newsletters is all over the map, and seems to vary by season. Friday morning emails are sometimes more effective during the summer - maybe we're all checking out a bit early during the summer?. The biggest variances I've consistently seen have been by domain: emails sent to personal email domains (@google.com, @hotmail.com, @yahoo.com, @verizon.net, etc.) have very different open and click patterns than those sent to non-personal email domains (er... everything else). Thanks for the comment, Margot! The data on effective times for e-newsletters is all over the map, and seems to vary by season. Friday morning emails are sometimes more effective during the summer – maybe we’re all checking out a bit early during the summer?.

The biggest variances I’ve consistently seen have been by domain: emails sent to personal email domains (@google.com, @hotmail.com, @yahoo.com, @verizon.net, etc.) have very different open and click patterns than those sent to non-personal email domains (er… everything else).

]]> By: Margot Friedman http://www.englin.net/2009/11/three-things-should-you-start-an-e-newsletter/comment-page-1/#comment-589 Margot Friedman Thu, 12 Nov 2009 19:39:51 +0000 http://www.englin.net/?p=1009#comment-589 I don't know if this is true or not, but I have read that one of the best times to send out a regular enewsletter is Friday morning around 10:30 or 11 a.m. Apparently, this is a time of the week when people aren't as rushed and might be more likely to take a break and read something that isn't urgent. In any event, I like the idea of sending out a newsletter at a regular time, say every other Friday at 11:00, so people can plan to expect it -- or at least it will hit their inboxes when they are their desks. Thanks for the post! I don’t know if this is true or not, but I have read that one of the best times to send out a regular enewsletter is Friday morning around 10:30 or 11 a.m. Apparently, this is a time of the week when people aren’t as rushed and might be more likely to take a break and read something that isn’t urgent. In any event, I like the idea of sending out a newsletter at a regular time, say every other Friday at 11:00, so people can plan to expect it — or at least it will hit their inboxes when they are their desks. Thanks for the post!

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