From Our Brains to Yours
Your Audience Isn’t a Monolith
By now it’s conventional wisdom: your audience is not a monolith, and you shouldn’t communicate with them that way.
Getting the Tech House in Order
A little thinking about your technology is a good thing now and then. These are 3 things we hope you’ll take to heart as you consider how to implement the best strategies for communications, advocacy, and fundraising.
Email is Dead! Long Live Email!
Email remains an important and effective commuications tool, albeit one that could use some strategic rethinking in three ways: size, content, and integration.
Inputs, Outputs and Outcomes
Last week I gave a presentation on measuring advocacy – an elusive and difficult task. This week’s Three Things offers up the core of the approach I recommend: focus on inputs, outputs, and outcomes.
Measuring Advocacy is Hard
A more rigorous approach to measuring advocacy could produce more effective, efficient, and strategic advocacy programs. At the PdF10 conference, I presented on an approach to measuring advocacy.
Superpower… Engaged!
To make the most difference in this imperfect world, your organization needs an engagement superpower. Here are three bits of guidance as you identify your organization’s superpower and use it for good.
Owning Your Work – Part II
Last week we offered up three tips to get a handle on “owning” a piece of work. This week, we’re following up with three tips to make you an effective owner, and thereby a more effective manager.
Owning Your Work – Part I
While much has been written about the importance of giving people a sense of ownership over their work, there’s significantly less attention paid to what it means to be a good owner. This week we offer up three tips to get a handle on “owning” a piece of work.
How to Leap Into the Unknown
This week we helped a client leap a scary hurdle: launching something big, new, and untested. In the best of circumstances there’s much we can’t know about the people we’re trying to inspire to action. What do they care about? What will be enough to move them? How do we stretch our dollars to invest [...]
Measuring Down the Wrong Path
measuring the wrong things has led very good people doing incredibly good work down wrong paths… paths that ultimately veer off from their goals.