From Our Brains to Yours
Starting a Campaign on the Best Path
Start any campaign off on the best path by keeping these three things in mind.
Add Blogs to Your PR Mix
A few weeks ago, Tom Pick at Social Media Today wrote a great summary of the most effective ways to get your issue covered by blogs. We’ve culled the top three things from his advice.
Make Sure Facebook is Worth Your Effort
This week we published a free ebook, co-authored with recent Three Things guest-columnist Shabbir Safdar, entitled, “Is Your Nonprofit Facebook Page Worth It?” Here, three things from the ebook.
We Thank Taxes for…
This week’s 3 Things stray’s from a norm a bit. Instead of offering insights and advice to help you “do more, better,” we are spreading the word about the Thank Taxes campaign we’ve been working on in our spare time.
Lessons Learned from Recent Issue Campaigns
The success of some recent issue advocacy campaigns spotlight the important role that new and old strategies for engaging grassroots participation play in influencing public policy.
Inspire Awe to Inspire Action
Last month, the NYT wrote about a study conducted by the University of Pennsylvania that studied the most emailed articles from the Times over the previous 6 months. Turns out the findings were quite interesting…and we think they could have an impact on how we communicate our calls to action.
Bigger and Better Thinking About Success Online
The barriers to entry are low enough and expertise widespread enough that we need a new story to guide how we’ll succeed using the opportunities presented in our wired, connected world.
How to Celebrate a Victory
In light of the historic health care reform victory early this week, we thought it would be nice to take a moment to reflect on productive ways to follow up a win.
Three Ways to Measure Social Media
If you’re trying to measure social media, or about to embark on a process to do so, it would behoove you to stop and consider the technique you’re applying before you get your answers.
Get 50 People in a Room
Inspired by a question we got at a meeting last week, we turn to nuts and bolts of an on-the-ground tactic this week. The question: how would do we get 50 people to support a policy proposal at a City Council hearing?