From Our Brains to Yours

March 11th, 2010

Get 50 People in a Room

Inspired by a question we got at a meeting last week, we turn to nuts and bolts of an on-the-ground tactic this week. The question: how would do we get 50 people to support a policy proposal at a City Council hearing?

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March 4th, 2010

Rx for a Fatigued List

Health care, midterms, stimulus, oh my! There’s a lot going on these days and maybe you’re asking a lot of your organization’s volunteers, donors, and activists. Maybe asking so much that you’re worried about “list fatigue”.

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February 25th, 2010

Finding and Engaging Superstars

We’ve all heard and lived the 80-20 gospel: 80% of your results will come from 20% of your efforts. Follow these steps to put the rule to work for your organization.

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February 18th, 2010

Refocus to Change the World

Why do big online organizing efforts so often fail to win the day? A trio of ideas to guide the way toward more effective online advocacy.

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February 12th, 2010

Email List Hygiene

Do some email list hygiene to boost your results. Check out these 3 Things for ideas on how to segment and best use your email list.

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February 4th, 2010

Move Your Agenda on the Opinion Editorial Pages

Don’t give up on getting your op-ed published in the newspaper or major websites…follow these 3 Things brought to you by special guest poster and op-ed specialist, Margot Friedman.

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January 28th, 2010

Get to the Point

Having shorter, clearer and more focused emails is a key to increasing your readership, click through and conversation rates.

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January 21st, 2010

Making an Effective Ask

It doesn’t matter if you are asking for someone’s time, money or advice, the fundamentals of getting them to do what you need them to do are the same.

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January 14th, 2010

Goooooooooooal Setting

Last week we suggested the general traits that a goal should include to be an effective tool for decision making and action. Since January is as good a month as any to focus on goals, we’re sticking to the theme this week.

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January 12th, 2010

Strategic Planning: Vernacular and Value

We’re hitting 2010 running, facilitating strategic planning sessions with quite a few of our clients, so have been revisiting the vernacular as well as questions about the value of these time- and effort-intensive undertakings.

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