From Our Brains to Yours
Email is Dead! Long Live Email!
Email remains an important and effective commuications tool, albeit one that could use some strategic rethinking in three ways: size, content, and integration.
Inputs, Outputs and Outcomes
Last week I gave a presentation on measuring advocacy – an elusive and difficult task. This week’s Three Things offers up the core of the approach I recommend: focus on inputs, outputs, and outcomes.
Measuring Advocacy is Hard
A more rigorous approach to measuring advocacy could produce more effective, efficient, and strategic advocacy programs. At the PdF10 conference, I presented on an approach to measuring advocacy.
Superpower… Engaged!
To make the most difference in this imperfect world, your organization needs an engagement superpower. Here are three bits of guidance as you identify your organization’s superpower and use it for good.
Starting a Campaign on the Best Path
Start any campaign off on the best path by keeping these three things in mind.
Add Blogs to Your PR Mix
A few weeks ago, Tom Pick at Social Media Today wrote a great summary of the most effective ways to get your issue covered by blogs. We’ve culled the top three things from his advice.
Make Sure Facebook is Worth Your Effort
This week we published a free ebook, co-authored with recent Three Things guest-columnist Shabbir Safdar, entitled, “Is Your Nonprofit Facebook Page Worth It?” Here, three things from the ebook.
Lessons Learned from Recent Issue Campaigns
The success of some recent issue advocacy campaigns spotlight the important role that new and old strategies for engaging grassroots participation play in influencing public policy.
Inspire Awe to Inspire Action
Last month, the NYT wrote about a study conducted by the University of Pennsylvania that studied the most emailed articles from the Times over the previous 6 months. Turns out the findings were quite interesting…and we think they could have an impact on how we communicate our calls to action.
Bigger and Better Thinking About Success Online
The barriers to entry are low enough and expertise widespread enough that we need a new story to guide how we’ll succeed using the opportunities presented in our wired, connected world.