From Our Brains to Yours
How is [fill in the blank] helping my organization meet its mission?
2010 will be about figuring out what analytics mean, and how to apply them to measuring the results that matter for non-profits and advocacy efforts.
Measure More than Inputs
What should organizations, coalitions, and the sector at large measure in the context of unrelenting complexity, widely dispersed responsibility, and, often, a virtual blackout when it comes to timely, reliable data?
Maximize your Coalition’s Efforts
Being a part of a successful coalition is a great way to leverage assets and drive real change. Here are 3 Things to help ensure your coalition is doing all it can to reach the collective goal.
Integrating Online and Offline Campaign Tactics
We published a piece over on frogloop, Care2’s nonprofit marketing blog, with best practices for integrating online and offline tactics to best effect. Read the highlights here or Click through to frogloop to read the whole thing.
Taking My Lumps: Getting Burned in the NYT
Judging by our email inbox this morning, quite a few folks read the NYT article on e-books, which included a few paragraphs indicating that I’m participating in some sort of digital piracy and stealing books from Amazon. My friend and now co-worker, Nikki Enfield, and I both have Kindles registered to Nikki’s Amazon [...]
Develop Great Messages
Strategy, tactics, evaluation and measurement, may all be in place and spot-on, but if you’re delivering the wrong message it can all be for naught. This week, three quick things to keep in mind during the message development phase of campaign and communications planning:
1. You are not your audience. Usually, neither is your organization’s staff. [...]
Apply Lessons Learned the Right Way
Success invites imitation. Great success invites even more. We are always looking for new best practices or success stories about how an organization, campaign or project was successfully conceived and implemented. Many of us have pulled what we thought were the best practices from a previous experience or case study and, when implemented, were not [...]
How strong is your signal?
http://www.connectioncafe.com/posts/2009/august/update-nonprofits-power.html
Over at Connection Cafe, there is a great post about all of the non-profit messages the writer encoutered between Thursday at 5 PM and Sunday at 5 PM, so essentially the weekend. We often talk about how much advertising we see in any given day, but I had never thought about how much of it [...]
Return on overhead investment
My very first post on this blog in January was a response to a post from Sasha Dichter about separating “program” expenses from “overhead” expenses. The non-profit world generally looks down on high overhead relative to program expenses. And program delivery is the key component for fulfilling the organization’s mission. My may point was:
“I think [...]
Blogging as practice
Stories
Another thought about keeping content fresh: Blogging is as much about refining and practicing the delivery of your message as it is about actually delivering and spreading a message.
All non-profits have a message they are trying to deliver. And messages are best delivered as stories that strike a chord with your audience (donors, activists, advocates, [...]