From Our Brains to Yours
It’s Urgent!
If it’s Thursday… it’s time for Three Things!
On Monday, I wrote about evidence that urgency is a necessary (but not sufficient) element of any call to action. In emails and conversation since I put up that post, several people have mentioned that the prescription is all good and well in theory, but quite difficult in [...]
Isn’t email sooo 2008?
Email is dead. Email is dying. Email is sick? Email might have a bit of a cough. Every few months we have a conversation about the impending death of email. Whether due to spam or decreased attention or too much noise, reportedly email will cease being the “killer app” of the internet any day [...]
Is your email newsletter a waste of time?
Across the pond, Obama digital strategist Thomas Gensemer, made waves when he proclaimed email newsletters a waste of time. Mr. Gensemer argued that email newsletters take too much time to produce, get read too infrequently, and too inefficiently drive action. He said that, “email newsletters don’t get read, yet they take more effort to prepare [...]
Keeping the Unsubscribe Experience Positive
I hate it when organizations make it difficult for me to unsubscribe. Sometimes it takes a week for messages to stop (typically with commerical businesses). Sometimes they require me to click through on a confirmation email or worse, email them with “unsubscribe” in the subject line (never works). Regardless, by the time the emails are [...]