From Our Brains to Yours
Nice emails – have we won yet?
So you’ve got an email list 200,000 names big and every time you send an email to your list you generate 25,000 emails to Members of Congress from across the country. Over the year, you generate more than 1,000,000 emails and 10,000 calls to the Hill.
Is your advocacy program successful?
Well, your activity levels are certainly [...]
Worthy goals for using social networking
If it’s Thursday, it’s time for Three Things. This week: Three worthy goals for using social networks to help your non-profits
On Monday, Shayna had a great post: “Tools are not strategies.” So true. As Shayna said, “Neither websites nor Twitter, not Convio nor social networks, not even email will yield results for your organization if [...]
Return on engagement
Sarah Evans has a great checklist over at Mashable: “Social Media for Business, The Do’s and Don’t for Sharing.”
Be transparent and authentic. Be Human – Create or join a discussion, don’t yell to a crowd.
A profile pic is worth a thousand tweets – does your pic help tell your story?
Leaving a Legacy – what you [...]
Evaluation
If it’s Thursday, it’s time for Three Things: three quick things to think about as the week comes to a close.
This week: three things about evaluation:
1. Evaluation should be closely tied to goals. If you’re evaluating the traditional PR component of your communications program, are you counting press clippings? Is that because you care most [...]
Is your email newsletter a waste of time?
Across the pond, Obama digital strategist Thomas Gensemer, made waves when he proclaimed email newsletters a waste of time. Mr. Gensemer argued that email newsletters take too much time to produce, get read too infrequently, and too inefficiently drive action. He said that, “email newsletters don’t get read, yet they take more effort to prepare [...]
Returning to social media: is it worth it?
A few weeks back, I navel-gazed a bit on the value of social media for outreach vs. edutainment. I argued that it could be a force for good, but only if it’s done well and deliberately, driving toward a specific outcome.
Care2, one of the largest lists of progressive activists on the internet, has gone [...]