From Our Brains to Yours
Engaging Major Donors, Online?
When most of us think about our online donors, we think about small or mid-level donations. The type of donor that is gradually transitioning from direct mail to email. What we don’t usually think about is our major donors – the individuals who make very large contributions that help the organization build new programs or [...]
Why say it just once when you can say it twice, or thrice
OK – I just wanted to use the word thrice in the title. But my question still remains – why say things just once when you can say them more than once?
When trying to activate donors, members, or activists to take action, asking only once leaves a lot of potential “actions” on the table. Most [...]
Social Media Fundraising – the Who, not What
With the huge growth in social media, individuals and organizations have increasingly looked to social networking sites as the next opportunity to find new sources for fundraising. Many are disappointed when the Facebook (or other network) pages their organization sets up doesn’t yield stellar results, even when pushed very hard. Sally Heaven over at Connections [...]
A relationship with an excel file?
e.politics has posted a six part series on the lessons from the Obama campaign. I highly recommend reading all six posts, but last week’s missive was particularly insightful: “Learning from Obama’s Financial Steamroller: How to Raise Money Online.”
The article includes a long list of basic principles, and a few really struck a chord:
“Email activism is [...]
Put a Deadline on that Ask
The latest edition of The Atlantic includes a dispatch on the psychology of separating people from their money: The Gift-Card Economy.
More specifically, the article goes into the connection between urgency and action: to wit, there is no action when there is no urgency. The article examines the differences between preferences and behavior when it comes [...]
Back to the basics – Fundraising Online is like Fundraising Offline
The Network for Good Learning Center is a great fundraising resource for any non-profit. They have a great article up: “Five Things We’re Forgetting When We Take Our Fundraising Online.” Rebecca Ruby Higman reminds us that the same basic principles apply to fundraising online as they do offline. She uses these five principles:
People like to give [...]