From Our Brains to Yours
Your Audience Isn’t a Monolith
By now it’s conventional wisdom: your audience is not a monolith, and you shouldn’t communicate with them that way.
Rx for a Fatigued List
Health care, midterms, stimulus, oh my! There’s a lot going on these days and maybe you’re asking a lot of your organization’s volunteers, donors, and activists. Maybe asking so much that you’re worried about “list fatigue”.
Email List Hygiene
Do some email list hygiene to boost your results. Check out these 3 Things for ideas on how to segment and best use your email list.
A relationship with an excel file?
e.politics has posted a six part series on the lessons from the Obama campaign. I highly recommend reading all six posts, but last week’s missive was particularly insightful: “Learning from Obama’s Financial Steamroller: How to Raise Money Online.”
The article includes a long list of basic principles, and a few really struck a chord:
“Email activism is [...]
Remember when sharing your list
If it’s Thursday, it’s time for Three Things. This week: three things to consider when before sharing your list
Most organizations have been in a position where they have been approached by other groups about sharing their list or list-swapping. It can be a way that your organization can make some extra revenue (by renting) or build [...]
The secret for growing a giant list, revisited
Shayna’s post from a few weeks back, The secret for growing a giant list, asserted that “delivering true value is a secret of communications success that is easy to recognize, but hard to deliver.” So true.
Adam Singer over at The Future Buzz continues the argument with his post As Your Content Expands, Things Get Easier. He makes [...]
Keeping the Unsubscribe Experience Positive
I hate it when organizations make it difficult for me to unsubscribe. Sometimes it takes a week for messages to stop (typically with commerical businesses). Sometimes they require me to click through on a confirmation email or worse, email them with “unsubscribe” in the subject line (never works). Regardless, by the time the emails are [...]
The secret for growing a giant list
It turns out that delivering something of value is the secret to building a giant list of supporters, members, clients, etc. Stunning, no?