From Our Brains to Yours
Refocus to Change the World
Why do big online organizing efforts so often fail to win the day? A trio of ideas to guide the way toward more effective online advocacy.
How is [fill in the blank] helping my organization meet its mission?
2010 will be about figuring out what analytics mean, and how to apply them to measuring the results that matter for non-profits and advocacy efforts.
What newbies to social media should know
I finished college just before Friendster starting becoming popular. You remember Friendster right? Although nowhere close to the original network, it was the first that was widely popular. Over the next few years, MySpace briefly took the lead before Facebook became king of the hill, at least for the moment. Twitter is right on Facebook’s [...]
Why say it just once when you can say it twice, or thrice
OK – I just wanted to use the word thrice in the title. But my question still remains – why say things just once when you can say them more than once?
When trying to activate donors, members, or activists to take action, asking only once leaves a lot of potential “actions” on the table. Most [...]
Social Media Fundraising – the Who, not What
With the huge growth in social media, individuals and organizations have increasingly looked to social networking sites as the next opportunity to find new sources for fundraising. Many are disappointed when the Facebook (or other network) pages their organization sets up doesn’t yield stellar results, even when pushed very hard. Sally Heaven over at Connections [...]
Encourage users to share your content
It’s Thursday, so it must be time for three things. This week, we have three tips for encouraging your users to share your content online.
At it’s core, Web 2.0 is just technology giving us more tools to share content and be social. Where articles used to be clipped from newspapers or magazines and passed around [...]
Engagement? But I’m Already Married!
Today, we’re continuing to beat the “engagement” drum. This week: Three Things to think about BEFORE spending organizational time, talent, and/or treasure on social networking tools.
1. Be clear about what “engagement” means to your organization. Is it as simple as clickthrough in your emails or number of fans on your organization’s Facebook page? Or is [...]
Organizations Don’t Have Friends
A couple of weeks ago the Washington Post set off another kerfuffle among online communications devotees (we like our kerfuffles, evidently – the infamous newsletter kerfuffle is just now dying down) when it published an article on the disappointing fundraising numbers turned in by Facebook Causes. It turns out that it’s not as simple as [...]
Worthy goals for using social networking
If it’s Thursday, it’s time for Three Things. This week: Three worthy goals for using social networks to help your non-profits
On Monday, Shayna had a great post: “Tools are not strategies.” So true. As Shayna said, “Neither websites nor Twitter, not Convio nor social networks, not even email will yield results for your organization if [...]
Return on engagement
Sarah Evans has a great checklist over at Mashable: “Social Media for Business, The Do’s and Don’t for Sharing.”
Be transparent and authentic. Be Human – Create or join a discussion, don’t yell to a crowd.
A profile pic is worth a thousand tweets – does your pic help tell your story?
Leaving a Legacy – what you [...]