From Our Brains to Yours
Worthy goals for using social networking
If it’s Thursday, it’s time for Three Things. This week: Three worthy goals for using social networks to help your non-profits
On Monday, Shayna had a great post: “Tools are not strategies.” So true. As Shayna said, “Neither websites nor Twitter, not Convio nor social networks, not even email will yield results for your organization if [...]
Return on engagement
Sarah Evans has a great checklist over at Mashable: “Social Media for Business, The Do’s and Don’t for Sharing.”
Be transparent and authentic. Be Human – Create or join a discussion, don’t yell to a crowd.
A profile pic is worth a thousand tweets – does your pic help tell your story?
Leaving a Legacy – what you [...]
Returning to social media: is it worth it?
A few weeks back, I navel-gazed a bit on the value of social media for outreach vs. edutainment. I argued that it could be a force for good, but only if it’s done well and deliberately, driving toward a specific outcome.
Care2, one of the largest lists of progressive activists on the internet, has gone [...]
Please read this.
As the economy tumbles, organizations dependent on convincing individuals to part with hard earned cash or time are doing some navel gazing in an effort to find new ways to inspire customers, clients, donors, and activists. A popular topic of navel gazing is “indirect marketing” via social networks: does energy put into being fascinating on [...]