From Our Brains to Yours
Superpower… Engaged!
To make the most difference in this imperfect world, your organization needs an engagement superpower. Here are three bits of guidance as you identify your organization’s superpower and use it for good.
How to Leap Into the Unknown
This week we helped a client leap a scary hurdle: launching something big, new, and untested. In the best of circumstances there’s much we can’t know about the people we’re trying to inspire to action. What do they care about? What will be enough to move them? How do we stretch our dollars to invest [...]
Starting a Campaign on the Best Path
Start any campaign off on the best path by keeping these three things in mind.
Lessons Learned from Recent Issue Campaigns
The success of some recent issue advocacy campaigns spotlight the important role that new and old strategies for engaging grassroots participation play in influencing public policy.
Finding and Engaging Superstars
We’ve all heard and lived the 80-20 gospel: 80% of your results will come from 20% of your efforts. Follow these steps to put the rule to work for your organization.
Move Your Agenda on the Opinion Editorial Pages
Don’t give up on getting your op-ed published in the newspaper or major websites…follow these 3 Things brought to you by special guest poster and op-ed specialist, Margot Friedman.
Goooooooooooal Setting
Last week we suggested the general traits that a goal should include to be an effective tool for decision making and action. Since January is as good a month as any to focus on goals, we’re sticking to the theme this week.
Strategic Planning: Vernacular and Value
We’re hitting 2010 running, facilitating strategic planning sessions with quite a few of our clients, so have been revisiting the vernacular as well as questions about the value of these time- and effort-intensive undertakings.
Defining Your Goals
Having a clearly defined, targeted, measurable and deadline-oriented set of goals is the number one thing you can do to make yourself and your organization successful.
Integrating Online and Offline Campaign Tactics
We published a piece over on frogloop, Care2’s nonprofit marketing blog, with best practices for integrating online and offline tactics to best effect. Read the highlights here or Click through to frogloop to read the whole thing.