From Our Brains to Yours
Finding and Engaging Superstars
We’ve all heard and lived the 80-20 gospel: 80% of your results will come from 20% of your efforts. Follow these steps to put the rule to work for your organization.
Move Your Agenda on the Opinion Editorial Pages
Don’t give up on getting your op-ed published in the newspaper or major websites…follow these 3 Things brought to you by special guest poster and op-ed specialist, Margot Friedman.
Goooooooooooal Setting
Last week we suggested the general traits that a goal should include to be an effective tool for decision making and action. Since January is as good a month as any to focus on goals, we’re sticking to the theme this week.
Strategic Planning: Vernacular and Value
We’re hitting 2010 running, facilitating strategic planning sessions with quite a few of our clients, so have been revisiting the vernacular as well as questions about the value of these time- and effort-intensive undertakings.
Defining Your Goals
Having a clearly defined, targeted, measurable and deadline-oriented set of goals is the number one thing you can do to make yourself and your organization successful.
Integrating Online and Offline Campaign Tactics
We published a piece over on frogloop, Care2’s nonprofit marketing blog, with best practices for integrating online and offline tactics to best effect. Read the highlights here or Click through to frogloop to read the whole thing.
Develop Great Messages
Strategy, tactics, evaluation and measurement, may all be in place and spot-on, but if you’re delivering the wrong message it can all be for naught. This week, three quick things to keep in mind during the message development phase of campaign and communications planning:
1. You are not your audience. Usually, neither is your organization’s staff. [...]
How political should your nonprofit be?
On Friday, a federal appeals court struck down a limitation on non-profit money in politics that felt to many of us in this business, as one of my colleagues put it, like “a fact of life, like gravity.” Boiled down, the ruling cleared the way for non-profits to raise and spend unlimited money in support [...]
Apply Lessons Learned the Right Way
Success invites imitation. Great success invites even more. We are always looking for new best practices or success stories about how an organization, campaign or project was successfully conceived and implemented. Many of us have pulled what we thought were the best practices from a previous experience or case study and, when implemented, were not [...]
How strong is your signal?
http://www.connectioncafe.com/posts/2009/august/update-nonprofits-power.html
Over at Connection Cafe, there is a great post about all of the non-profit messages the writer encoutered between Thursday at 5 PM and Sunday at 5 PM, so essentially the weekend. We often talk about how much advertising we see in any given day, but I had never thought about how much of it [...]