From Our Brains to Yours
Train to Win
Having well-trained talent – whether it’s your paid staff, or a group of activists and volunteers – is a critical part of any successful effort. We offer up three things to help you put together effective trainings.
Presentation: Strategy for Communications
This morning I gave a presentation at the NACCDO/PAN Marketing Conference on strategy for communications: what it is, how to diagnose if you’ve got it, and what do to to be more strategic. It’s a fantastic group of talented folks – the Communications Directors, Marketing Managers, and Public Affairs professionals at the nation’s cancer centers [...]
What is strategy?
I’m gearing up to teach a class on strategy for the Master of Professional Studies in Public Relations and Corporate Communication program at Georgetown University. This will be the second semester I’m teaching it.
I start the first class with a question: what is strategy? The consensus answer is generally something like, “a road [...]