From Our Brains to Yours
Develop Great Messages
Strategy, tactics, evaluation and measurement, may all be in place and spot-on, but if you’re delivering the wrong message it can all be for naught. This week, three quick things to keep in mind during the message development phase of campaign and communications planning:
1. You are not your audience. Usually, neither is your organization’s staff. [...]
Blogging as practice
Stories
Another thought about keeping content fresh: Blogging is as much about refining and practicing the delivery of your message as it is about actually delivering and spreading a message.
All non-profits have a message they are trying to deliver. And messages are best delivered as stories that strike a chord with your audience (donors, activists, advocates, [...]
Keep your content fresh
We all know that content is king. If you expect people to visit your web site more than once, then you need to provide something of value to bring them back. No amount of fancy bells and whistles on your web site keeps users coming back for too long. Your users can get value from [...]
Website Redesign – Don’t Do These Things
This week we’re not adding things to your to do list, but offering up a few items to remove: Three Things NOT to do when redesigning or reworking your website:
1) Don’t let the technology lead. We’ve written before about the difference between tools and strategies: the fact that your tech team can build it [...]
Encourage users to share your content
It’s Thursday, so it must be time for three things. This week, we have three tips for encouraging your users to share your content online.
At it’s core, Web 2.0 is just technology giving us more tools to share content and be social. Where articles used to be clipped from newspapers or magazines and passed around [...]
Guidelines for Online Content
If it’s Thursday… you know the drill! This week, we’ve got three things about developing online content:
1. Make it scannable. All of the available evidence is conclusive: people don’t read online content, they scan it. Your beautifully constructed sentences and artfully worded deep thoughts are for naught. In fact, if you’re [...]
Big picture checklist: web redesign
Designing or redesiging your web site is rarely easy. There will be tons of little questions related to design details, what specific pages say or don’t say, etc., etc, etc. But too often, people are ready to agonize over the size and color of logos and buttons before they’ve decided a few of the big [...]
Interact first, ask second.
As always, Seth Godin simplies something most would think is obvious with his post, The pandhandler’s secret.
First his story:
“One day, I’m walking down the street and a guy comes up to me and says, “Do you have a dollar for four quarters?” He held out his hand with four quarters in it.
Curious, I engaged with [...]